While traditional CMS platforms manage the creation and display of content to a website, a headless CMS ‘decouples’ the management of content from the platform that displays it (e.g. website, mobile app, in-store touchscreen, internet-enabled device etc). A headless CMS therefore offers greater flexibility to deliver content beyond the web, allowing you to embrace existing and future omni-channel possibilities.
If you’re trying to decide whether to ‘go headless’, below are a few considerations that may help to guide your decision. If you answer yes to any of these questions then a headless CMS may be a good option for your organisation:
Conversely, if you answer yes to these questions, you may be better off with a traditional CMS: