The typical profile of a higher education student, in particular, has undergone a phenomenal transformation. The stereotype of the 18-24-year-old uni student or apprentice has given way to a much broader cross-generational further learning population.
The challenge for service providers is finding a way to communicate with such a diverse audience that resonates with each individual’s personal circumstances, life stage, and tech-savviness. The one-size-fits-all approach just doesn’t cut it anymore.
You need to be able to segment audiences and tailor information to their needs, and you need to be able to deliver it fast. With a large number of educational clients in our portfolio, we’re familiar with the issues you face. We’re experts in managing large volumes of data, integrating third-party systems, automating routine tasks, and creating user journeys that help your audience quickly find the information they need.