Acoustic (formerly IBM Watson) is a customer engagement platform that delivers a range of capabilities for marketing, commerce and supply chain activities. Powered by the latest innovations in machine learning, Acoustic is designed to let you learn more with less data, so you can make better, more informed marketing decisions.
Built on the foundations of IBM’s marketing and commerce platform, Watson Customer Engagement, Acoustic is a proven technology platform. This is reflected in the fact that the IBM platform was recognised by Gartner as a Leader in the first Digital Experience Platform (DXP) Magic Quadrant (2018). The platform’s AI-powered products are designed to remove friction and deliver a more consistent experience to the market, whilst also protecting customer privacy. Acoustic’s open platform integrates with other leading services at scale, complementing tools already used by marketers to connect data across ecosystems and uncover novel insights to drive growth.
Products offered by Acoustic include: