While manufacturers were once beholden to retailers to get their products out to market, the internet has opened up a whole new avenue for selling products direct to consumers.
This has meant that manufacturers have had to ‘up’ their game in terms of how they market their products and manage relationships with customers.

It’s not just about sales and account management anymore, it’s about really investing in the marketing function and raising your level of digital maturity. Underpinning all this is the need to capture and make sense of large volumes of product and customer data, and bring it all together in a way that speaks to the consumer market. So instead of just featuring a list of products, it’s about presenting those products in their real-life contexts, and inspiring the consumer to want to know more.

At Epreneur, we’ve worked with many clients in the manufacturing sphere, helping them along the journey from digital novice to digital ninja. Our developers eat complex data integrations for breakfast, and with our solid e-commerce experience, we have the expertise to guide you through the ever-growing morass of product management systems. 

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